Promotional Marketing Group, a New York City experiential marketing agency, needed stronger security and better systems to support large national brands. As campaigns expanded and compliance needs increased, Bit by Bit helped the agency modernize its technology, build secure platforms, and scale its digital operations.
“Bit by Bit always brings a high level of expertise to the projects they work on. Their team is organized, flexible, and consistently delivers what we need.”
— CTO, Promotional Marketing Group
The Challenge
The Marketing Group manages events and campaigns for major clients, including banks and financial institutions. As the business grew, their systems struggled to handle stricter security requirements, large data volumes, and multiple software interfaces. The agency needed a partner who could manage both security and development while keeping systems flexible.
The Turning Point
The agency first began working with Bit by Bit through a referral. Over time, leadership saw the team’s ability to handle complex systems and stay responsive. Bit by Bit stood out for its expertise, organization, and transparent communication. The team provided the balance of technical strength and reliability the agency needed.
The Transformation
Bit by Bit became the agency’s long term partner, supporting everything from backend development to cybersecurity.
- Custom .NET Backend Development: Built a data management system used across all events and digital interfaces.
- Ongoing Support: Provided daily help desk and onsite support with quick response times.
- Flexible infrastructure: Updated the backend to support multiple mobile apps and geolocation tools.
- Cybersecurity Controls: Implemented intrusion detection and encryption to meet ISO requirements.
- Audit Support: Helped the agency prepare for several annual audits tied to work with banks.
- Dedicated Team: Assigned engineers and project managers who understand the agency’s environment.
The Results
Bit by Bit helped the promotional marketing group stay secure, efficient, and ready for new opportunities.
- Enhanced Security: Systems meet strict requirements for financial industry clients.
- Long Term Reliability: More than 15 years of consistent technical support.
- Scalable Systems: Backend tools adapt to evolving campaign needs.
- Excellent Communication: Clear updates and collaboration between teams at all levels.
- Strong Project Management: Detailed timelines, documentation, and communication keep projects on track.
- Trusted Expertise: 5.0 overall rating for quality, schedule, and performance.